Life in The East End
North America's Largest South Asian Mainstreet Marketplace
This slice of the Indian subcontinent offers a wide selection of products and services exhibited in an exotic display of sights, sounds, tastes and aromas.
East Gerrard is a charming, laid-back neighbourhood with a friendly
small-town vibe, located 20 minutes east of downtown Toronto.
Surrounded by cultural attractions and home to a diverse population, the area is highly desirable place to live, work, and shop.
During the summer months, crowds flock to the area to explore, shop, and celebrate the festival of South Asia
The Gerrard India Bazaar Business Improvement Area (BIA) proudly represents over 125 business with over 500 employees.
from cute cafes, desi fashions, art galleries, salons, spas, cozy restaurants, boutique shopping, specialty stores, and more.
Our boundaries span Gerrard Street East between Glenside Ave to Coxwell Ave.
The BIA, a city agency, is managed by a volunteer board of directors consisting of local business and property owners, and staff, who work strategically to attract visitors, beautify the streetscape, and improve the business climate in the area.
Subscribe to our exclusive BIA member's email newsletter where we spotlight champions of local economic growth, celebrate community resilience, encourage neighbours to connect, and share valuable information with our small business owners.
Canada’s main streets are iconic symbols of urban life and belonging — where we go to shop and do business, eat, play and participate in civic life.
GIBBIA is a Great Place to Operate Your Business
Our Mainstreet Market is in the Greenwood-Coxwell neighborhood in Toronto. Nearby parks include Coxwell Avenue Playground, Greenwood Park and Fairmount Park.
Below we have identified a few marketable groups within our immediate area based on psychographics – Personality, values, opinions, attitudes, interests, and lifestyles.
Please note that sources for statistics, data and analytics have been collected from a number of open sources including Facebook analytics, walk score, and more.
Fostering Local Economic Development and Revitalization
Historically all BIA’s have helped to promote the area as a desirable place to live, work, and shop. This is often achieved through developing a strong brand, content and marketing practices, coordinating special events and sponsorships, keeping open communication with local community groups, and even recruiting businesses to occupy vacant properties.
Fostering local economic development and revitalization in an area can stimulate new impetus for tourism and investment in the wider community. Increased business activity can improve both the municipal and sales tax base and support public services of beneﬁt to all. Fostering community engagement can strengthen and build community interest, spirit, pride and networks well beyond the boundaries of a BIA.
Tools + Resources
Our BIA is committed to helping our community thrive and flourish. Not only do we activly promote our local businesses, we are also working to help connect business owners with the tools and resources they need to succeed.
Our Local Business Owners Are Doing Some Pretty Amazing Things
Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection with consumers.
Are you offering a fun and exciting product or service? Running a contest or digital event? Giving back to the community through donations or volunteer work? Pursuing some kind of unique operations pivot? Working on a cool collaboration? Let us know so we can share your story widely.
Get the Tools + Resources You Need for Success
The BIA is committed to advocating for and empowering our members. Look for grants, free programs, guidance, tools + resources in our 'Small Business Support Blog'
Not finding what you're looking for? Submit your questions to our AMA (Ask Me Anything) for content consideration.
Get One-On-One Assistance with Digital Marketing
Digital Main Street assists main street businesses with their adoption of technology with easy to use tools and resources. DMS Squad member Josh has been working with local businesses in the area, through the BIA, for the past few months.
Build Your Personal Brand
We would love to give local business owners the opportunity to promote their products and services by providing a platform to establish themselves as an industry expert. Please let us know if you are interested in the Guest Post Program.
Stay in the Loop
Meet our members and keep up to date with all the happenings in the East End.
What Our Community is Saying
The Bazaar is a fantastic destination to spend the day exploring with friends, family, or even solo!
Please drop us an email to mention any glowing reviews that your business receives from the community. We love to share these far and wide!
The Gerrard India Bazaar is an exciting neighbourhood with so much going on. The annual Festival of South Asia is a great summer celebration for all, and I encourage everyone to make it out.
Amazing place for great Indian food, shopping and feel the vibrance of India right here in Toronto. We get all Indian clothing and accessories at Gerrard street at great prices. So, no need to travel all the way to India for shopping.
When the weather starts to heat up I always long for the bazaar. I've been coming since I was a young teen.
This is my favorite spot to stock up on fresh spices whenever I am in Toronto. Please support local... Business owners here will never let you down, best curry in town 🥰